PLANO — Cedars Woodfire Grill will be serving up freshly grilled food in a warm, family-friendly setting, when the fast-casual restaurant opens January 31 in Plano. Carefully chosen ingredients lead to inspired flavors in the salads, bowls, sandwiches, and soups that cost under $10 each. Founders say the concept is the first of its kind.
At Cedars, there are no freezers, no fryers, and no microwaves. All food is prepared in-house. The Cedars “unprocessed process” means using only the freshest produce and herbs, as well as all-natural meats that are simply prepared and cooked over a wood-fired grill. Customers choose from a variety of salad, sandwich, or bowl options and then add the protein of their choice (all-natural chicken, USDA choice steak, fresh Atlantic salmon, or baby bella mushrooms). Sample menu items include Steakhouse Chop Salad, Summer Harvest Salad, Southwestern Torta Wrap, Cedars Signature Griller, and for kids, Use-Your-Noodle Bowl and Pizzadilla, among many other selections. Dessert is a fun, decadent S'mores Fondue.
Cedars serves a wide range of beverages, including wine, beer and a signature Rum Rita. For younger tastes, the menu includes apple juice and milk.
“Cedars is the first of a new generation of restaurants,” says Randy Gier, founder and CEO (chief eating officer). “We‟re cooking great-tasting food, without using freezers, fryers, or microwaves. And everything is under $10. No other restaurant has tried this idea before, but with our deep background in the industry, we knew it could be done.
“When you eat well, you naturally have the energy to do what you love, whether that's running or biking or being active in the PTA,” Gier continues. “Our commitment is ultimately to that active lifestyle. We call it „Eat Well. Live Well. Feel Good.‟”
Upon entering Cedars, diners will be enveloped by the aromas of cedar, cherry and mesquite from the woodfire grill in the middle of the restaurant. As the heart of Cedars, the grill imparts robust flavor to the food and anchors a warm, inviting atmosphere that evokes a backyard barbecue.
Customers order from a digital menu board and children can pick their own meals from a photo menu board placed at just their height. While deciding what to order, customers can instantly get nutritional details by sending a text message. Customers then watch their food made fresh to order in the open kitchen, or relax in the dining area or on the patio, where food will be delivered.
The speedy service is perfect for families on the go. But Cedars encourages customers with more time to order a Share-Able like the Vegetable Bruschetta, or linger over wine or coffee. Friendly servers will staff the dining area, so customers can order additional food or beverages without getting back in line.
“Life is all about making balanced choices,” says Laurie Curtis, co-founder and chief concept officer. “At Cedars we make it easy for people to find balance in their meals with dishes that taste delicious and just happen to be healthy. We‟re all about good food, good conversation and fueling our bodies to go out and live a great life.”
Cedars Woodfire Grill (www.cedarswoodfiregrill) is located at 6509 W. Park Blvd., on the northeast corner of Park and Midway in Plano. Hours are 11 a.m. – 9 p.m. Monday-Thursday; 11a.m.-10 p.m. Friday-Saturday; and 10:30 a.m. – 9 p.m. Sunday. Curbside service is available.